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March 26, 2012

国際事務機器特許売買部

フェイスブック IBMから特許750件を購入 知財拡大で訴訟対策

ソーシャル・ネットワーキング・サービス(SNS)世界最大手の米フェイスブックは、IBMから750件の特許を購入した。

 知的財産を拡充し、特許侵害などの指摘に守りを固める方針とみられる。関係者1人が明らかにした。

 同取引は未公表だとして関係者が匿名を条件に語ったところによると、取得した特許はソフトウエアやネットワーキングなど多様な技術を対象とする。フェイスブックのこれまでの保有特許は56件、出願中は503件であることから、同社の知的財産の拡大につながる。

 フェイスブックが法的な防衛方針を強化している背景には、より幅広く知的財産を有するライバル企業との対立がある。米ヤフーは今月、プライバシー設定やオンライン広告など重要なウェブサイト機能に関する10件の特許が侵害されたとしてフェイスブックを提訴した。

国際事務機器は特許の卸問屋になったのでしょうかw。

「マスター、ネット関係500件ある?ん、じゃ、特許権取れてるこの100件だけもらっとく。あと用意できたら、電話して」
なんちゃって。(そう大差ないと思うんだけど)

Yahoo!が提訴している特許群の一つがこれと言われています。

http://news.mynavi.jp/news/2012/03/13/075/

United States Patent 6,907,566
McElfresh , et al. June 14, 2005
----------------------------------------------------
Method and system for optimum placement of advertisements on a webpage

Abstract
A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product.


--------------------------------------------------
Inventors: McElfresh; Charles (San Marino, CA), Mineiro; Paul (Los Angeles, CA),Radford; Michael (Los Angeles, CA)
Assignee: Overture Services, Inc. (Pasadena, CA)
Appl. No.: 09/285,929
Filed: April 2, 1999

What is claimed is:

1. A method of providing placement of a plurality of graphical objects on a page accessible by a user, the graphical objects including graphic and text symbols, the page having positions for receipt of the objects, each object having at least one link to information, the link being invoked by an event identifying the object by a computer pointing device, the method comprising: storing and retrieving performance data associated with the likelihood of the event occurring for each object; and arranging the objects relative to one another on the page according to the performance data.

2. The method according to claim 1, wherein the performance data is used to calculate a likelihood that the event will occur, and the arranging of the objects is prioritized according to this likelihood calculation.

3. The method according to claim 2, wherein each object has an associated weighting factor, the likelihood calculation is multiplied times the weighting factor, and the arranging of the objects is prioritized according to this product.

4. The method according to claim 3, wherein the objects include advertisements and the weighting factor includes the price of the advertisement.

5. The method according to claim 1, wherein the likelihood calculation includes computing a statistical probability that a user will identify the object.

6. The method of claim 5, wherein the performance data for the objects has been grouped and sorted according to user characteristics, and the statistical probability is computed based upon the user information, and upon past performance data for that object.

7. The method according to claim 5, wherein the price of the advertisement is measured by the amount paid by the advertiser for each time a user identifies the advertisement.

Us6907566

なんか発明とは言えない気がしますがね。米国特許、こんなのが多いですけど。


前職の米国弁護士の書くクレームもこんな感じ。人気blogランキング・自然科学にぷちっとな。【押す】
≪コメントは応接室にお願いします。≫

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